Roadmap to Running a Business On Social Media Congratulations on bringing your business to social media! This platform is a hub of opportunities. As a business person, creating your space on social media is one of the most significant steps you can ever take. Social media is a broad marketplace that presents you with opportunities to break barriers and create new links. On these platforms, you can take charge of your expansion strategy and the direction you want to take your business in. You are also able to enhance your service delivery efficiency and improve customer satisfaction. However, having realized [...]

Top five lessons to learn about social media I remember vividly the first time I created my social media account. I had just received a flip phone-handed down from my sister, and I was over the moon about it. It was a tiny feature phone- one of those that you had to press severally at a button to type a letter. My father couldn't understand my obsession with the phone. I was always on the phone, and all that mattered to me was the fun I had communicating with my friends- never mind that it took me several minutes just [...]

When it comes to getting the word out about your solutions, you have a lot of options for content publishing, from white papers to case studies to eBooks. Each has its benefits and drawbacks, and each can work to deliver your goals and objectives if you take the time to understand them. White Papers Businesses use white papers to engage with their audience and industries by teaching new information using a lot of facts and figures to influence the audience. White papers are valuable educational materials that can be used internally and externally and work in both businesses to business [...]